January 8, 2026
What: Review of Uncoverings 1995, Volume 16 of the Research Papers of the American Quilt Study Group, edited by Virginia Gunn Topic: “The Origin of Mountain Mist® Patterns” Author: Merikay Waldvogel This is a trailblazing and jam packed article full of revealing information based on primary sources to which Waldvogel had, in 1995, recently been given access. The letters dating from the late 1920s to very early 1930 between a Tennessee artist and the sales manager of Stearns & Foster Co. of Cincinnati, Ohio (producers of Mountain Mist batting) revealed previously unknown details and answered questions for not only Waldvogel, but many others who had been looking for information on why and who designed and produced the “wrapper patterns” enclosing Mountain Mist batting. Reading this article was a bit like reading a Nancy Drew mystery, and great fun it was. One wonders if she felt the same way at the time. Waldvogel notes that “Collectors have long prized the wrappers as well as the other printed matter, which, until now, have been the only sources of information about the company.” And the discovery of the correspondence “provides a detailed record of the company’s plan to promote quiltmaking (and the sales of its cotton batting) through the distribution of high-quality quilt patterns. [p. 95] Later in the article, Waldvogel notes that the sales manager even directed the artist to make her illustrations display the designs in solid-colors rather than prints. [p. 125-126] The manager was Frederick J. Hooker, Sales Manager of the Putnam-Hooker Batting Department of Stearns & Foster Co. The artist was Margaret Hays of Chattanooga, Tennessee. “They shipped watercolor sketches and finished pattern layouts back and forth between Ohio and Tennessee for eight months from July 1929 through February 1930.” [p. 96] Hays’ niece, Evelyn Hays Banner, “inherited the materials and contacted Waldvogel thinking they might be important to quilt research.” [p. 96] And this is the key to why it was so important. There were no known extant records about this business relationship between Hooker and Hays. The company’s current staff believed “such records were discarded when a series of new owners took over the company in the mid-twentieth century.” [p. 96] Waldvogel describes in interesting detail how she validated the information she found in the correspondence. She provides images of letters and designs. Importantly, she states, “The company’s efforts impacted the quilt revival of the 1930s.” And, that the “new information suggests that the changes in style, color, and construction associated with Depression Era quilts did not happen by chance.” [p. 98] It can all be credited to the marketing practices at Mountain Mist! Waldvogel traces the history of the company from its founding in 1846 when they began experimenting with ways to make a batting that “would not tear or stretch.” [p. 98] Packaging was but one of the ways the company’s employees experimented and innovated and promoted their products and packaging. And there were many product names used over the years. Also, there were multiple designer names used in the promotion of Mountain Mist designs over the years. Hay’s name apparently was not one of them! There is so much good and interesting information in this article that I cannot recommend it enough to all of you. The End Notes are extensive. There are several appendices with trademark names and dates, quilt pattern names and dates, as well as company publication names and dates. If you are looking for information on Depression Era quilt patterns/designs and dates, or information on the Mountain Mist patterns this is the source for you. Best wishes for the new year. We’ll review another article next month. You can contact me at kmoore81@austin.rr.com for more information and comments.